AROMACHROMATICA

Cross-modal colors and odors perception system

As a student, Paulo Hohlove studied how color perception affects human emotions and intertwines with other sensory organs, giving rise to new associations. In many ways, Paulo was influenced by the work of Vasily Kandinsky, the genius of abstract painting who saw color in music and reflected it in his paintings. Each musical note became a certain shade, and the picture acquired the plot of the sounding melody.

Paulo follows a similar path to Kandinsky, but in a completely different way. He experiments with the perception of color by the organs of vision and smell, supports these assumptions with studies of cross-modal perception.

Since 2020, Paulo has tested a number of hypotheses on groups of people, based on the experiments of scientists. And he developed his own system of aromatic substances' classification.

"I studied research papers and came across direct association of a fragrance with an object from the outside world. For example, people associate the odor of strawberries with pink color – for many of them, this fragrance is associated with the popular gum taste or strawberry milkshake."
– Paulo Hohlove
Aromachromatica (Greek: αρομο – aroma and χρώμα – color) or the Aromachromatic system is a cross-modal system of association of color (tones and shades) with odor (chemical components and molecules) due to similar color and olfactory sensations of perception by senses. The system was developed by the artist-researcher Paulo Hohlove in 2020.

The aromachromatic system is a classification of aromatic substances by olfactory character and chemical properties with their decomposition into a color wheel of the visible spectrum consisting of 12 colors (Goethe, Itten).

The aromachromatic system is applicable in a large number of areas: modern art, perfumery, science, psychology, color therapy, aromatherapy, marketing, synesthetic education, new neural connections formation in the brain and the expansion of ways of human perception of the world.

The aromachromatic wheel itself has an additional gradation in the form of a vertical grid of 12 shades with the decomposition of aromatic substances according to the principle of its natural structure and degree of intensity. In total, the Aromochromatic grid contains 144 color shades for further classification of all existing aromatic substances.


The aromachromatic system is divided into 2 groups by tone: warm and cold. And also into 3 groups by shades: light, saturated, dark.
The system is formed on the basis of the author's many years of experience with color, psychology of human perception, organic chemistry and testing his own cross-modal hypotheses on groups of people. Paulo has studied and analyzed scientific articles on cross-modal perception of color and odor over the past 100 years in support of the development of the Aromachromatic system. The system is regularly improved depending on the results of experiments and testing new hypotheses to form an objective structure of interpretation of colors and aromas.
Goethe's color wheel with three basic colors — purple, yellow and blue
Johannes Itten's color wheel (1961)
144 color shades of the cross-modal
classification of aromatic substances
Painting Photography Digital art
Learn more about the artist
Follow me @hohlove
A series of monochrome fragrances